Visit Lodi
California Wine Country
Q1 Three-Year Marketing Report
Q1 2024 · Q1 2025 · Q1 2026 · January 1 – March 31 · Board Presentation
Three-Year Performance Scorecard
Website Sessions
202467,859
202579,088
2026154,241
↑ +127% '24→'26Total Ad Spend
2024$17,432
2025$19,648
2026$27,130
↑ +56% '24→'26Blended CPC
2024$0.41
2025$0.31
2026$0.20
↓ −51% '24→'26Sessions / $1K
20243,893
20254,025
20265,685
↑ +46% '24→'26Organic Impressions
20241.02M
20253.89M
20264.99M
↑ +389% '24→'26
Website Performance & Paid Media Efficiency
Website Sessions · Monthly by Year
January
2024: 10,767
2025: 27,701
2026: 67,064
February
2024: 17,296
2025: 22,225
2026: 38,553
March
2024: 39,796
2025: 29,162
2026: 48,624
Efficiency Metrics · Three Years
| Metric | 2024 | 2025 | 2026 | Δ |
|---|
| Meta CPC | $0.22 | $0.16 | $0.13 | −41% |
| Google CPC | $5.17 | $0.74 | $0.37 | −93% |
| Blended CPC | $0.41 | $0.31 | $0.20 | −51% |
| Cost / Session | $0.26 | $0.25 | $0.18 | −31% |
| Sessions / $1K | 3,893 | 4,025 | 5,685 | +46% |
| Paid clicks | 42,330 | 63,681 | 132,590 | +213% |
| Meta spend | $9,355 | $7,530 | $12,381 | — |
| Google spend | $8,077 | $12,118 | $14,749 | — |
Google CPC: $5.17 (2024) → $0.74 (2025) → $0.37 (2026). 93% reduction driven by Performance Max introduced in 2025. Meta 2024: launched Jan 25; $101 in January spend.
Organic Social · Follower Growth & Platform Impressions
Facebook · Follower Growth (Visit Lodi page)
34,270
Followers · end of Q1 2026
+12,410 since Q1 2024 (+56.8%)
Q1 2026 added 35× more followers than Q1 2025 (+2,090 vs +60).
Instagram · Follower Growth
41,890
Followers · end of Q1 2026
+15,610 since Q1 2024 (+59.4%)
Largest single-year jump: +9,880 (Q1 2024 → Q1 2025). Currently 42,210 (April 2026).
Organic Impressions · All Platforms
Facebook
2024N/A*
20252.46M
20263.27M
Instagram
2024986K
20251.42M
20261.42M
TikTok
202431K
2025N/A†
2026293K
YouTube
20242.9K
20254.1K
202615.9K
*FB 2024: Metricool not connected. †TikTok 2025: Reconnection gap. Totals: 1.02M → 3.89M → 4.99M.
Traffic Channels & Strategic Takeaways
Traffic by Channel · Q1 Three-Year
| Channel | 2024 | 2025 | 2026 | '24→'26 |
|---|
| Paid Social | ~7,200 | 16,403 | 38,996 | +441% |
| Organic Search | ~16,500 | 23,368 | 35,978 | +118% |
| Direct | ~18,200 | 19,912 | 28,718 | +58% |
| Cross-network | — | 4,656 | 19,164 | new |
| Paid Search | ~5,600 | 9,432 | 15,366 | +174% |
| Organic Social | ~2,400 | 4,992 | 8,038 | +235% |
| Total | 67,859 | 79,088 | 154,241 | +127% |
2024 channel estimates from GA4 source proportions. Cross-network = Google PMax — absent 2024, scaled to 19,164 sessions by Q1 2026.
Strategic Takeaways · 2024 → 2026
- +127% sessions for +56% more spend. Website traffic more than doubled while the budget grew by just over half — compounding efficiency across three years.
- Google CPC fell 93% — from $5.17 (2024) to $0.37 (2026). Performance Max transformed Google from the highest-cost to the most efficient paid channel.
- Facebook growth accelerated 35×. Q1 2026 added 2,090 followers vs. 60 in Q1 2025 — the sharpest year-over-year signal in the dataset.
- Instagram reached 41,890 followers by March 31, 2026 — up 59% since Q1 2024 — with the biggest single-year gain of +9,880 between 2024 and 2025.
- Organic impressions grew 389% — from 1.02M (2024) to 4.99M (2026). Facebook organic alone reached 3.27M impressions in Q1 2026.
- Every channel grew. Paid Social (+441%), Organic Social (+235%), Paid Search (+174%), and Organic Search (+118%) all increased year-over-year.
- Cross-network is a new growth engine. Zero sessions in 2024, growing to 19,164 in Q1 2026 — the fourth largest traffic source this quarter.
Sources: Windsor.ai (GA4, Meta Ads, Google Ads) · Metricool CSV export (Q1 2024–2025 organic) · Metricool monthly PDFs (Q1 2026) · Spend verified against native platforms · GA4 configured ~Jan 9, 2024 · Meta Ads launched Jan 25, 2024 · 2024 channel estimates from GA4 source proportions · FB followers = Visit Lodi page only (Metricool) · *FB impressions 2024 unavailable (Metricool gap) · †TikTok 2025 unavailable (reconnection gap) · Period: Jan 1 – Mar 31 each year
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